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The Importance of Conceptual Planning in Architecture

Updated: Aug 18, 2022

What is Conceptual Planning in Architecture?

It’s amazing how built environments influenced society as well as on a personal level, a well-thought design is paramount in achieving these and it all starts with a concept.


Considering the project site, design requirements and building typology are what an architectural concept lays its foundation. Successfully integrating these considerations provide a project direction and context.


How does Conceptual Planning Begin?

Designers invest a lot of time gathering data at the start of the project. Pre-Design "discovery" involves asking questions and looking through the data you give us in order for designers to learn as much as they can about the project. After that, they evaluate all the data, including site information, zoning and code information, budget information, and any other programmatic data pertinent to the project, before going into analytic mode.


Before designers start to conceptually think about and sketch out concepts, it is crucial to grasp all the project needs, restrictions, and possibilities. Designers begin massing studies at the most fundamental level with rough forms and voids, then add circulation lines, perspectives, and more shapes. Ideas then begin to flow and develop from there. Designers consider actual places and their interactions with one another and the environment.


AOD Project - Conceptual Planning Done Right

The culmination of the conceptual plan is seen in this contemporary luxury home with an architectural design that aims to have a time-enduring and transcending space.


Flowing spaces, straight-edged elements, large windows, and a clean, minimalist appearance are common features of contemporary architecture.


This architectural style has lately grown in popularity among homeowners and typically appeals to young, receptive customers. Since contemporary homes also have the added benefit of being associated with luxury and mobility, one can be sure that they will draw high-quality buyers if they are put for sale.


Balanced and confident, the modern façade hints at its grandiose square footage with its horizontal massing spanning straight along the thoroughfare. This low profile helps the two-story residential villa to stay grounded and be not too imposing all the while maintaining its presence to spectators. Placed end to end, the two entryways are well-defined, welcoming guests to the luxury villa. Juxtaposing the horizontal lines, are the vertical windows strategically placed to give a peak to the residence and at the same time maintain the privacy of the home.


In order to achieve the desired result, it provides the finest conceptual planning in addition to aesthetically pleasing and technically sound solutions. Where sophistication, comfort, and excellent design converge to interact with the outside world. The huge windows look out into the magnificent, sumptuous courtyard with a pool. You can tell you're in for a treat as soon as you enter the building.


The Modern Feeling

As one enters, the modern theme is evident with the straight-edged elements. The interplay of textures of stone, wood, and metal together with repetitive vertical patterns gives the space rich and luxurious aesthetics. Earthen and neutral tones dominate the space which provides a welcoming and relaxing air.


Taking advantage of the sprawling space a stunning courtyard is placed at the heart of the luxury villa and with a large pool that can be viewed from the large windows.

Greenery is a clear part of the design concept as pocket gardens, large potted foliage, and vines dripping down from canopies are added which elicits a relaxed yet familiar space. Aside from softening the hard-textured surfaces, the plants act as barriers and The lavish space continues to impress indoors as guests are greeted with cascading luminaires and backdrops of white and beige with sleek interior elements. Bringing in the organic aesthetics, wood and quarried stone are gorgeously woven together.


Lighting design for both natural and artificial sources effectively creates an uplifting space. Large windows allow natural light to seep through the bedroom and social spaces adding to the welcoming and relaxing vibe.


A modern theme is a challenge for spacious rooms, especially when neutral and earthen hues are predominantly used as a large room can look stark and monotonous. To add visual richness, the luxury home opts for layered textures and patterns where organic and geometric aesthetics are seen in floor capes. The lounge areas provide comfort and luxury with their cushioned and velvety finish.


Focal points such as large draperies and statement pieces also help create perspective and pull together the elements together. Utilizing vertical space and taking advantage of the high ceiling, floor-to-ceiling built-in shelves with backlighting are used in bedrooms and living areas. No space is left unexplored by the luxurious elements. Aside from bedrooms, the bathrooms have each unique interior features that convey different personalities and moods. The walk-in closet meanwhile includes a boutique-style interior.

This modern contemporary home is made to wow. It offers the best conceptual planning, as well as aesthetic and technical solutions, to accomplish the intended outcome. Where elegance, comfort, and great design come together to engage with the world. The stunning opulent courtyard with a pool can be seen from the large windows. As soon as you walk into the building, it's clear that you're in for a treat.






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